Business Studies (with Marketing): Pre-University Course

Level 5 QQI Award

http://www.dfei.ie/uploads/course/Marketing_Group.jpg

Duration

One Year

Overview

This course is intended for learners who have an interest in the practical areas of marketing and event management. Modern business practices using relevant innovative technologies are at the core of this course. On this multidiscipline course, learners will be taught by teachers with relevant digital marketing and event management experience. Learners will gain practical experience by assisting in marketing initiatives and events throughout the year. Guest speakers from the industry are an integral component of this programme.

Entry Requirements

One of the following:

  • Leaving Certificate Established/LCVP
  • Leaving Certificate Applied
  • Relevant Level 4 QQI Award
  • Mature applicants are welcome

Course Modules

  • Business Administration Skills
  • Digital Marketing
  • Event Management
  • Marketing Practice
  • Digital Photography
  • Public Relations
  • Web Authoring
  • Word Processing
  • Work Experience
  • Communications
  • Mathematics (Optional)
Module Information

Module Information

Business Studies ( with Marketing): Pre University Course Award – Business Studies 5M2102

 

Word Processing 5N1358

Use a word processing application to learn or improve your skills while laying out a range of business/college/home documents. It includes, Document set-up, Formatting text, Proof reading, Mail merge, Tables, File management, Graphics and presentation skills.

Assessments: Assignment and an Exam.

 

Work Experience 5N1356

Prepare for a work placement under supervision for a limited time. This comprises of a skills audit, achievement audit, rights and responsibilities, vocational area study, an evaluation of work placement and future career options. A Work Placement of 10 working days must be arranged.

Assessments: Collection of Work and a Skills Demonstration

 

Communications 5N0690

Gain the relevant knowledge, skill and competence to communicate verbally and nonverbally in standard everyday tasks and in work-related situations, operating independently and under general direction.

Assessments: Collection of Work and a Skills Demonstrations

 

Digital Marketing 5N1364

Gain an understanding and ability to use common digital marketing tools. These include search engine optimisation, email marketing, and the main social media platforms. Project work involves planning, implementing and evaluating a Google Adwords campaign for a small local business. This is part of the annual Google Online Marketing Challenge.

Assessment: Assignments (50%), Project (50%)

 

Business Administration Skills  5N1610

You will gain the knowledge, skill and competence in the administration requirements of a range of organisations to enable you to operate effectively under supervision in a variety of administration contexts.  You will complete two assignments related to how organisations function and prosper and one theory based exam

Assessment: Assignment x 2 (60%) Exam (40%)

 

DIGITAL PHOTOGRAPHY    5N1270

This component gives the learner the opportunity to learn how cameras work, and how to set them up to make great photos.  Learners learnt how to take good shots, composition and how to make the image tell a story.  Processing the images with software and preparing for Web and Print. Learners become acquitted with shooting styles for the Studio and on location.

Assessment – 3 photo assignments.  Final portfolio of 25 photographs.

 

Event Production 5N1374

This module equips the learner with the knowledge and skills necessary to plan and stage an event covering areas such as understanding a client brief, roles of responsibility, scheduling, risk assessment, budgeting, logistics, promotions and communicating effectively as part of a team. Having completed this module the learner will be able to project manage events of different scales and types.

Assessment: project (40%), skills demonstration (30%) and learner record (30%)

 

MATHEMATICS 5N1833

Learn the numerical skills that are going to give you the advantage in any business or marketing environment. These are also skills that you may need for third level progression.  As part of your maths classes you will learn about all branches of maths, and will focus on applying maths to real life through studying topics like statistics and probability. Course content is similar to Leaving Certificate Ordinary Level.

Assessment will comprise two 30% assignments and one 40% exam.  

 

Marketing Practice 5N1400

Gain the knowledge, skills and competence to operate effectively in a range of marketing related contexts using the principles and concepts underpinning marketing practice.  Learn about the role of marketing in everyday life and in organisations.

Assessment:  2 Assignments  - 60% , Exam: 40%

 

Public Relations 5N1405

This module explores the public relations profession, its main historical origins, definitions, theories, codes of ethics and its application and relevance in modern society.  It examines the specific role of public relations and its relationship with other communications professions including marketing, advertising, sales promotion and journalism.

Assessment – Portfolio/collection of work – 50%   Examination – 50%

 

Web Authoring 5N1910

At the end of this course students will be able to design and build a basic website using HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). They will be able to understand the code that lies behind more complicated websites. They will learn about and use web editors and content management systems.   

Assessment – Portfolio/Assignment – 30%   Project – 70%

Certification

  • Level 5 QQI Award Business Studies (5M2102)

Progression Opportunities

DFEi: Graduates may progress to the Level 6 QQI Advanced Certificate in Administration at DFEi.
Elsewhere: Graduates are eligible to apply through the CAO and/or the Higher Education Links Scheme to a range of higher certificate and degree programmes, at both Universities and Institutes of Technology. Examples are shown below. However a full list of programmes to choose from will be given to all learners at induction in September.

Progression Examples

Bachelor of Commerce (DN650)

University College Dublin

Bachelor of Business Studies (DC111)

BSc in Marketing, Innovation and Technology (DC240)

BA in International Relations (DC231)

Dublin City University

BSc in Event Management (DT413)

BSc in Tourism Marketing (DT412)

BA in Tourism Management (DT406)

BSc in Hospitality Management (DT401)

Dublin Institute of Technology

BA in Arts Management (DL822)

Dún Laoghaire Institute of Art Design and Technology

Bachelor of Arts (MH101)

BBS in Marketing (MH404)

National University of Ireland Maynooth

BA in Marketing Practice (NC020)

National College of Ireland

BA in Event Management (DK752)

Dundalk Institute of Technology

BBS in Event Management with Public Relations (GA376)

Galway-Mayo Institute of Technology

Career Paths

Graduates of this course may seek employment in digital marketing in such roles as PPC advertising, search engine optimisation and social media marketing. Employment opportunities also exist in public relations as a PR officer, press officer or event manager.

Sophie Leon

2016 Graduate. Currently studying Event Production in DIT and working part time in Digital Marketing
"The course prepared me very well for going on to Higher Education. The teachers were great and helped me throughout the year. I also…

Read More

Sophie Leon

2016 Graduate. Currently studying Event Production in DIT and working part time in Digital Marketing
"The course prepared me very well for going on to Higher Education. The teachers were great and helped me throughout the year. I also managed to get some part-time work for a photographer who employs me to do Google Adwords. This was directly as a result of a project we did for digital marketing."

Course Coordinator

John McFadden

John McFadden

Thank You

we will be in touch shortly