Pre - University: Business with Marketing

Level 5 QQI Award

Duration

This is a Full-time One Year course

Overview

This course is intended for students who have an interest in strategic and practical areas of business and marketing.  Modern business practices using relevant innovative technologies are at the core of this course.  Students will gain applied experience by assisting in marketing initiatives, organising events, attending workshops, a two-week work placement programme to acquiring industry insights from guest speakers.  This Pre-University course is an excellent foundation for those wishing to pursue higher education degree programmes in UCD, TU Dublin, DCU, TCD, NUI Maynooth and other colleges.

Entry Requirements

One of the following:

  • Leaving Certificate - You must have achieved five passes or five O6/H7's or a combination of five O6/H7's or its equivalent
  • Leaving Certificate Applied with a Merit Profile
  • A Full Level 4 QQI Award
  • Mature Applicants (aged 21 or over) - appropriate experience will be considered

Course Modules

  • Business Administration Skills
  • Digital Marketing
  • Event Production
  • Marketing Practice
  • Web Authoring
  • Work Experience
  • Mathematics (Optional) for those students requiring Mathematics for progression through the CAO
  • Digital Presentation Skills
  • Entrepreneurial Skills
  • Spreadsheets
Module Information

Module Information

Pre - University: Business with Marketing

Award – Business Studies 5M2102

 

Digital Marketing 5N1364

Gain an understanding and ability to use common digital marketing tools. These include search engine optimisation, email marketing, and the main social media platforms. Project work involves planning, implementing and evaluating a Google Adwords campaign for a small local business. This is part of the annual Google Online Marketing Challenge.

Assessment: Project (50%), Portfolio/Collection of Work (50%).

 

Business Administration Skills 5N1610

This component will give you an understanding of the administration requirements of a range of organisations and equip you to learn how to operate effectively under supervision in a variety of administration contexts. You will complete two assignments related to how organisations function and prosper and have one theory based exam

Assessment: Assignment(s) (60%), Examination - Theory Based (40%).

 

Marketing Practice 5N1400

Marketing is important in all organisations, whether commercial or not – for – profit. This module is designed to introduce students to marketing and the concepts underpinning marketing practice. Students will acquire the knowledge and skills to perform effectively in a range of marketing related contexts.

Assessment: Assignments (60%) , Examination - Written (40%).

 

Event Production 5N1374

This module equips the learner with the information and techniques to plan and stage an event. Covering areas such as: understanding a client brief, roles of responsibility, scheduling, risk assessment, budgeting, logistics; promotions and communicating effectively as part of a team. Having completed this module the learner will be able to project manage events of different scales and types.

Assessment: Project (40%), Skills Demonstration (30%), Learner Report (30%).

 

Mathematics 5N1833 - Optional

Learn the numerical skills that are going to give you the advantage in any business or marketing environment. These are also skills that you may need for third level progression. As part of your maths classes you will learn about all branches of maths, and will focus on applying maths to real life through studying topics like statistics and probability. Course content is similar to Leaving Certificate Ordinary Level.

Assessment: Assignments (60%), Examination - Written (40%).

This component is available as an option for those students requiring Mathematics for progression through the CAO.

 

Web Authoring 5N1910

At the end of this course students will be able to design and build a basic website using HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). They will be able to understand the code that lies behind more complicated websites. They will learn about and use web editors and content management systems.  Assessment – Portfolio/Assignment – 30%   Project – 70%

 Assessment:  Assignemtn (30%), Project (70%).

 

Work Experience 5N1356

Prepare for a work placement under supervision for a limited time. This comprises of a skills audit, achievement audit, rights and responsibilities, vocational area study, an evaluation of work placement and future career options. A Work Placement of 10 working days or 60 hours must be arranged.

Assessments: Portfolio/Collection of Work (60%), Skills Demonstration (40%).

 

Entrepreneurial Skills 5N1951

This programme module aims to equip the learner with the knowledge, skill and competence relevant to the theory and practice of entrepreneurship and to adopt an entrepreneurial approachto business and/or social innovation activities, operating independently while under general direction.

Assessment: Project (50%), Skills Demonstration (50%).

 

Digital Presentations 5N0563

This programme module aims to to equip the learner with the knowledge, skill and competence to plan, prepare and deliver a digital presentation and to gather and present information using modern presentation techniques.

Assessments: Project (50%), Portfolio/Collection of Work (30%), Assignment (20%).

 

Spreadsheet Methods 5N1358

Produce a spreadsheet that meets a simple design specification and is fit for purpose. Learn a range of spreadsheet features such as data and cell formatting techniques, conditional IF statements, financial, date and time functions. Generate a variety of types of graphs from spreadsheet data. Automate routine multi-step tasks through the creation, execution and management of simple macros.

Assessment: Project (50%), Examination - Practical (50%).

Certification

  • Level 5 QQI Award Business Studies (5M2102)

Work Experience

Students will be required to undertake a period work placement in an organisation connected to their vocational area during the academic year.  Students are required to source their own work placement but will be assisted in this by the work experience teacher.  The work placement is usually for a period of 10 days or a minimum of 60 hours.  Students usually find the work experience element of the course to be invaluable and should bear in mind that a successful work placement can sometimes lead to further opportunities.

Additional Information

Assessment

Assessment techniques will be used to assess the knowledge and skills that students will have achieved on successful completion of modules:

  • Student Record
  • Collection of Work
  • Assignments
  • Examination (Written)
  • Project
  • Skills Demonstration

Progression Opportunities

DFEi: Graduates may progress to the Level 6 QQI Advanced Certificate in Office Administration and Management or Human Resource Management at DFEi.
Elsewhere: Graduates are eligible to apply through the CAO and/or the Higher Education Links Scheme to a range of higher certificate and degree programmes, at Universities, Institutes of Technology and Technological Universities. Examples are shown below. However a full list of programmes to choose from will be given to all learners at induction in September.

Progression Examples

Bachelor of Commerce

BA Arts

BA Humanities

BSc Social Sciences 

University College Dublin

Bachelor of Business Studies

BSc in Marketing, Innovation and Technology

BA in International Relations

Dublin City University

BSc in Event Management

BSc in Tourism Marketing

BA in Tourism Management

BSc in Hospitality Management

TU Dublin - City Campus (formerly DIT)

BA in Advertising and Marketing Communications

BBus in Marketing

BA in Digital Marketing

TU Dublin - Tallaght Campus

BA in Arts Management

Dún Laoghaire Institute of Art Design and Technology

Bachelor of Arts

BBS in Marketing

National University of Ireland Maynooth

BA in Marketing Practice

National College of Ireland

BBS in Business Studies

BA in Business, Economic and Social Studies (BESS)

Trinity College Dublin

Bachelor of Business Studies (Hons) Marketing/Accounting/Management - Advanced Entry into 2nd Year.  Students must have full QQI Level 5 Award 5M2102 Business Studies with 3 Distinctions.

Institute of Technology Tralee

Career Paths

Graduates of this course may seek employment in the business, marketing and digital environments in such roles as PPC advertising, search engine optimisation, social media to marketing planning and event management.

Thank You

we will be in touch shortly

Hannah Cussen

Now in 1st year Arts, UCD. 
DFEi Class of 2020

There were many things I liked about DFEi, the teachers were so friendly and wanted to help you in any way they could, from class work to assignments they were always there if you needed them.…

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Hannah Cussen

Now in 1st year Arts, UCD. 
DFEi Class of 2020

There were many things I liked about DFEi, the teachers were so friendly and wanted to help you in any way they could, from class work to assignments they were always there if you needed them.  My favourite modules were the two Marketing modules and Event Management. I really liked the project work and learned lots from carrying out all the research. I enjoyed the Event Management module learning about the complexity of organising different types of events.

My advice to anyone who didn’t get what they wanted in the Leaving Cert is not to stress. A PLC course is a really good choice. It prepares you for college from the basic things like creating assignments, the layout, deadlines, research. It’s only for a year and by the end you will have a clear head on what you want to do in college. With a PLC course you can reflect on what you actually like doing and what you are good at,  rather than focusing on grades for subjects you are not even interested in.

I have applied for a number of Business degree courses for next year. 

Course Coordinator

John McFadden

John McFadden

Thank You

we will be in touch shortly