Business Studies (with Marketing): Pre-University Course

Level 5 QQI Award


One Year


This course is intended for learners who have an interest in the practical areas of marketing and event management. Modern business practices using relevant innovative technologies are at the core of this course. On this multidiscipline course, learners will be taught by teachers with relevant digital marketing and event management experience. Learners will gain practical experience by assisting in marketing initiatives and events throughout the year. Guest speakers from the industry are an integral component of this programme.

Entry Requirements

One of the following:

  • Leaving Certificate Established/LCVP
  • Leaving Certificate Applied
  • Relevant Level 4 QQI Award
  • Mature applicants are welcome

Course Modules

  • Business Administration Skills
  • Digital Marketing
  • Event Management
  • Marketing Practice
  • Public Relations
  • Web Authoring
  • Word Processing
  • Work Experience
  • Communications
  • Mathematics (Optional)
Module Information

Module Information

Business Studies ( with Marketing): Pre University Course

Award – Business Studies 5M2102


Digital Marketing 5N1364

Gain an understanding and ability to use common digital marketing tools. These include search engine optimisation, email marketing, and the main social media platforms. Project work involves planning, implementing and evaluating a Google Adwords campaign for a small local business. This is part of the annual Google Online Marketing Challenge.

Assessment: Assignments (50%), Project (50%)


Business Administration Skills 5N1610

This component will give you an understanding of the administration requirements of a range of organisations and equip you to learn how to operate effectively under supervision in a variety of administration contexts. You will complete two assignments related to how organisations function and prosper and have one theory based exam

Assessment: Assignment x 2 (60%) Exam (40%)


Marketing Practice 5N1400

Marketing is important in all organisations, whether commercial or not – for – profit. This module is designed to introduce students to marketing and the concepts underpinning marketing practice. Students will acquire the knowledge and skills to perform effectively in a range of marketing related contexts.

Assessment: 2 Assignments - 60% , Exam: 40%


Event Production 5N1374

This module equips the learner with the information and techniques to plan and stage an event. Covering areas such as: understanding a client brief, roles of responsibility, scheduling, risk assessment, budgeting, logistics; promotions and communicating effectively as part of a team. Having completed this module the learner will be able to project manage events of different scales and types.

Assessment: project (40%), skills demonstration (30%) and learner record (30%)



Learn the numerical skills that are going to give you the advantage in any business or marketing environment. These are also skills that you may need for third level progression. As part of your maths classes you will learn about all branches of maths, and will focus on applying maths to real life through studying topics like statistics and probability. Course content is similar to Leaving Certificate Ordinary Level.

Assessment will comprise two 30% assignments and one 40% exam.


Public Relations 5N1405

This module explores the public relations profession, its main historical origins, definitions, theories, codes of ethics and its application and relevance in modern society. It examines the specific role of public relations and its relationship with other communications professions including marketing, advertising, sales promotion and journalism.

Assessment – Portfolio/collection of work – 50% Examination – 50%


Web Authoring 5N1910

At the end of this course students will be able to design and build a basic website using HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). They will be able to understand the code that lies behind more complicated websites. They will learn about and use web editors and content management systems.  Assessment – Portfolio/Assignment – 30%   Project – 70%


Work Experience 5N1356

Prepare for a work placement under supervision for a limited time. This comprises of a skills audit, achievement audit, rights and responsibilities, vocational area study, an evaluation of work placement and future career options. A Work Placement of 10 working days or 60 hours must be arranged.

Assessments: Collection of Work and a Skills Demonstration


Communications 5N0690

Communications is a survival toolkit that underpins almost everything we do. If you get the basic skills right at this stage, you can build on them as you progress to further study or employment. As a hands-on, practical subject, you will be afforded the opportunity to learn and practice the conventions of oral and written communication. You will undertake tasks that will prepare you for third level or workplace projects. . The earlier you learn to say it and write it in a way that makes people take notice, the better are you chances of succeeding.

Assessments: Collection of Work and a Skills Demonstrations


Word Processing5N1358

Use a word processing application to learn or improve your skills while laying out a range of business/college/home documents. It includes Document set-up, Formatting text, Proof reading, Mail merge, Tables, File management, Graphics and presentation skills.

Assessments: Assignment and 2 Exams


  • Level 5 QQI Award Business Studies (5M2102)

Progression Opportunities

DFEi: Graduates may progress to the Level 6 QQI Advanced Certificate in Administration at DFEi.
Elsewhere: Graduates are eligible to apply through the CAO and/or the Higher Education Links Scheme to a range of higher certificate and degree programmes, at both Universities and Institutes of Technology. Examples are shown below. However a full list of programmes to choose from will be given to all learners at induction in September.

Progression Examples

Bachelor of Commerce (DN650)

BA Arts (DN520)

BA Humanities (DN530)

BSc Social Sciences (DN700)

University College Dublin

Bachelor of Business Studies (DC111)

BSc in Marketing, Innovation and Technology (DC240)

BA in International Relations (DC231)

Dublin City University

BSc in Event Management (DT413)

BSc in Tourism Marketing (DT412)

BA in Tourism Management (DT406)

BSc in Hospitality Management (DT401)

Dublin Institute of Technology

BA in Advertising and Marketing Communications (TA023)

BBus in Marketing (TA123)

BA in Digital Marketing (TA117)

Institute of Technology Tallaght

BA in Arts Management (DL822)

Dún Laoghaire Institute of Art Design and Technology

Bachelor of Arts (MH101)

BBS in Marketing (MH404)

National University of Ireland Maynooth

BA in Marketing Practice (NC020)

National College of Ireland

Career Paths

Graduates of this course may seek employment in digital marketing in such roles as PPC advertising, search engine optimisation and social media marketing. Employment opportunities also exist in public relations as a PR officer, press officer or event manager.

Thank You

we will be in touch shortly

Fergus Noonan

2019 Graduate - Currently studying Business Entrepreneurship in IADT

After my Leaving Cert I wasn’t sure what I wanted to do. I had an interest in Business so the course gave me a chance to see if this was for me. I got a lot out of the…

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Fergus Noonan

2019 Graduate - Currently studying Business Entrepreneurship in IADT

After my Leaving Cert I wasn’t sure what I wanted to do. I had an interest in Business so the course gave me a chance to see if this was for me. I got a lot out of the course and I am now studying Business Entrepreneurship & Management (Level 8) in IADT

Course Coordinator

John McFadden

John McFadden

Thank You

we will be in touch shortly