Business Studies with Marketing

Level 5 QQI Award - Business Studies 5M2102


This is a Full-time One Year course which runs from Sept. to May. Exact details of the timetable will be given out to students during the induction process prior to class commencement in September.


This course is intended for students who have an interest in the strategic and practical areas of business and marketing.  The marketing and public relations landscape is changing with the development of Social Media and its use by many organisations, and students will learn to compete in this landscape.  Modern business practices using relevant innovative technologies are at the core of this course.  Students will gain applied experience by assisting in marketing initiatives, organising events, attending workshops, and completing a two-week work placement programme.  They will acquire industry insights from guest speakers.  This Pre-University course is an excellent foundation for those wishing to pursue Higher Education degree programmes in TCD, UCD, DCU, NUI Maynooth and other colleges.

Entry Requirements

One of the following:

  • Leaving Certificate (LC Established LCVP, LCA) or equivalent
  • A Full Level 4 QQI/FETAC Award (or equivalent)
  • For Mature Applicants (aged 21 or over) - appropriate experience will be considered in lieu of formal qualifications. Note: Mature applicants may be entitled to VTOS funding. For details about VTOS, please contact the college.
  • Applicants whose first language is not English require level B1 competency on the CEFR language framework. Applicants may be required to undergo English language testing to establish their language competency.

Course Modules

  • Business Administration Skills
  • Digital Marketing
  • Event Production
  • Marketing Practice
  • Web Authoring
  • Work Experience
  • Entrepreneurial Skills
  • Spreadsheet Methods
  • Mathematics (Optional) for those students requiring Mathematics for progression through the CAO
Module Information

Module Information

Pre - University: Business with Marketing

Award – Business Studies 5M2102


Digital Marketing 5N1364

Gain an understanding and ability to use common digital marketing tools. These include search engine optimisation, email marketing, and the main social media platforms. Project work involves planning, implementing and evaluating a Google Adwords campaign for a small local business. This is part of the annual Google Online Marketing Challenge.

Assessment: Project (50%), Portfolio/Collection of Work (50%).


Business Administration Skills 5N1610

This component will give you an understanding of the administration requirements of a range of organisations and equip you to learn how to operate effectively under supervision in a variety of administration contexts. You will complete two assignments related to how organisations function and prosper and have one theory based exam

Assessment: Assignment(s) (60%), Examination - Theory Based (40%).


Marketing Practice 5N1400

Marketing is important in all organisations, whether commercial or not – for – profit. This module is designed to introduce students to marketing and the concepts underpinning marketing practice. Students will acquire the knowledge and skills to perform effectively in a range of marketing related contexts.

Assessment: Assignments (60%) , Examination - Written (40%).


Event Production 5N1374

This module equips the learner with the information and techniques to plan and stage an event. Covering areas such as: understanding a client brief, roles of responsibility, scheduling, risk assessment, budgeting, logistics; promotions and communicating effectively as part of a team. Having completed this module the learner will be able to project manage events of different scales and types.

Assessment: Project (40%), Skills Demonstration (30%), Learner Report (30%).


Mathematics 5N1833 - Optional

Learn the numerical skills that are going to give you the advantage in any business or marketing environment. These are also skills that you may need for third level progression. As part of your maths classes you will learn about all branches of maths, and will focus on applying maths to real life through studying topics like statistics and probability. Course content is similar to Leaving Certificate Ordinary Level.

Assessment: Assignments (60%), Examination - Written (40%).

This component is available as an option for those students requiring Mathematics for progression through the CAO.


Web Authoring 5N1910

At the end of this course students will be able to design and build a basic website using HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). They will be able to understand the code that lies behind more complicated websites. They will learn about and use web editors and content management systems.  Assessment – Portfolio/Assignment – 30%   Project – 70%

 Assessment:  Assignment (30%), Project (70%).


Work Experience 5N1356

Prepare for a work placement under supervision for a limited time. This comprises of a skills audit, achievement audit, rights and responsibilities, vocational area study, an evaluation of work placement and future career options. A Work Placement of 10 working days or 60 hours must be arranged.

Assessments: Portfolio/Collection of Work (60%), Skills Demonstration (40%).


Entrepreneurial Skills 5N1951

This programme module aims to equip the learner with the knowledge, skill and competence relevant to the theory and practice of entrepreneurship and to adopt an entrepreneurial approachto business and/or social innovation activities, operating independently while under general direction.

Assessment: Project (50%), Skills Demonstration (50%).


Spreadsheet Methods 5N1358

Produce a spreadsheet that meets a simple design specification and is fit for purpose. Learn a range of spreadsheet features such as data and cell formatting techniques, conditional IF statements, financial, date and time functions. Generate a variety of types of graphs from spreadsheet data. Automate routine multi-step tasks through the creation, execution and management of simple macros.

Assessment: Project (50%), Examination - Practical (50%).


  • Level 5 QQI Award Business Studies (5M2102)

Special Features

This course is supported by FIT, which offers students the opportunity to acquire essential skills to gain employment. Students are given training in job interview techniques and CV preparation.

All DFEi students are provided with an M365 account, which gives them access to the tools and resources needed to deliver assessment work while attending their course. M365 Apps include Word, PowerPoint, Excel, outlook and OneDrive.

Work Experience

Students will be required to undertake a period work placement in an organisation connected to their vocational area during the academic year. Work Experience is mandatory for all our full-time Level 5 courses. Students are required to source their own work placement but will be assisted in this by the work experience teacher.  The work placement is usually for a period of 10 days or a minimum of 60 hours. Students usually find the work experience element of the course to be invaluable and should bear in mind that a successful work placement can sometimes lead to further opportunities.

Additional Information


Assessment techniques will be used to assess the knowledge and skills that students will have achieved on successful completion of modules:

  • Student Record
  • Collection of Work
  • Assignments
  • Examination (Written)
  • Project
  • Skills Demonstration

All assignments are submitted electronically.  Therefore all students need access to a device such as a computer/laptop.

A full major award is granted on passing the relevant eight components.  On successful completion of each component, you will be awarded a pass, merit or a distinction grade. See for more details

Progression Opportunities

DFEi: Graduates may progress to the Level 6 QQI Advanced Certificate in Office Administration and Management at DFEi.

Elsewhere: Graduates are eligible to apply through the CAO and/or the Higher Education Links Scheme for entry to year one of a range of higher certificate and degree programmes, at Universities, Institutes of Technology and Technological Universities using their full QQI Level 5 major award. Places are not guaranteed in these Institutes and are subject to students meeting certain criteria.  It is the students' responsibility to consult with the relevant HEI for information on the admissions process and any specific entry requirements. Students may also refer to the individual HEI prospectus or may also refer to the QQI FET section of the CAO website.

Examples of CAO progression opportunities are listed below.

Progression Examples

Bachelor of Commerce (DN650)

BA Arts (DN520)

BA Humanities (DN530)

BSc Social Sciences (DN700)

BSc Sustainability (DN240)

BSc Psychology (DN720)

Bachelor of Business and Law (BBL) (DN610)

BSocSc Social Policy/Sociology (DN750)

BSc Criminology with Psychology (DN620)

University College Dublin -

BBS Business Studies (DC111)

BSc Marketing, Innovation and Technology (MINT) (DC240)

BA International Relations (DC231)

BA Economics, Politics and Law (DC230)

BCL Law and Society (DC232)

Dublin City University -

BSc in Event Management (TU954)

BSc in Tourism and Digital Marketing (TU953)

BA in Tourism Management (TU747)

BSc in International Hospitality Management (TU952)

BSc in Property Economics (Valuation Surveying) (TU836)

BSc in Auctioneering, Valuation and Estate Agency (TU731)

BA in Digital Marketing (TU920)

BSc in Logistics and Supply Chain Management (TU907)

BA in Advertising and Marketing Communications (TU919)

Technological University Dublin -

BA Arts Management (DL822)

BA Digital Marketing (DL840)

IADT, Dún Laoghaire

Bachelor of Arts (MH101)

BBS in Marketing (MH404)

BBS in Entrepreneurship (MH411)

Maynooth University -

BA in Marketing Practice (NC020)

BA Human Resource Management (NC005)

BA Business (NC009)

BA Accounting and Finance (NC022)

National College of Ireland -

Bachelor of Law (TR004)

Bachelor in Business Studies - Global Business (TR080)

BA (Hons) in Business, Economic and Social Studies (B.E.S.S) (TR081)

Bachelor of Law/Business Studies (TR580)

Trinity College Dublin -

Bachelor of Commerce (CK201)

University College Cork -

Bachelor of Commerce (GY201)

Galway University -

Career Paths

Graduates of this course may seek employment in the business, marketing and digital environments in such roles as PPC advertising, search engine optimisation, social media to marketing planning and event management.

Thank You

we will be in touch shortly

Ruban Godvin

Class of 2023
About to start BESS in Trinity
Business Economics & Social Studies

I have always been interested in Business and I am particulary keen on marketing.I think if you are somewhat interested in Business, you will like the course. …

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Ruban Godvin

Class of 2023
About to start BESS in Trinity
Business Economics & Social Studies

I have always been interested in Business and I am particulary keen on marketing.I think if you are somewhat interested in Business, you will like the course.  I know that I will have a head start when I go to third level. 

Course Coordinator

Gemma Cox

Gemma Cox

Thank You

we will be in touch shortly