Creative Digital Media Production

Level 5 QQI Award


This is a Full time one year course


This course is an excellent foundation course for media degrees in: IADT,TU Dublin and other Higher Education Institutes and Universities. Students will be exposed to the radio, film and photography processes and procedures; used by digital media studios today in program making. Students will gain practical knowledge of how different media products are produced, as well as an understanding of how the relationships between producer, financing and the audience impact on one another.

Students will produce a portfolio of work for assessment which may be used for progression applications to degree programmes elsewhere.

Entry Requirements

One of the following:

  • Leaving Certificate
  • A Level 4 QQI Award
  • Mature applicants are welcome

Course Modules

  • Film Production
  • Traditional Black and White Photography
  • Desktop Publishing
  • Media Analysis
  • Radio Programme Production
  • Scriptwriting
  • Communications
  • Work Experience
Module Information

Module Information

Creative Digital Media Production

Level 5 QQI Award: Media Production (5M18518)

Course Content  (Module Names and Codes)


Film Production (5N0637)

Explore the process of developing and producing a film production from concept to final film clip. Learn how to script, prepare, plan, use professional digital cameras and edit your footage using industry standard software (Avid Media Composer). This component will provide the learner with a portfolio piece which they have written, directed, operated camera and edited.

Assessment:  Project (40%),  Assignment (60%).


Radio Programme Production (5N1379)

Radio Programme Production: Working individually and in programme teams, you will produce a range of items for radio including jingles, studio interviews, location reports and magazine programmes – all in a fully-digital recording, editing and broadcasting environment.

Assessment:  Assignment (30%), Portfolio/Collection of Work (50%),  Examination  - Theory (20%).


Scriptwriting (5N18476)

Every film project needs a script. Luckily Scriptwriting is a craft that can be learned.  This module will help you to discover your inner writing voice through writing practice and lively workshops. You will learn how to structure a script, develop character and dialogue. By the end of the course you will have written your own 3 minute short film script.  

Assessment:  Portfolio/Collection of Work (100%).


Traditional Black and White Photography (5N0757)

Learn and explore the art of stills photography using a film based medium. Projects will be shot in the studio and external locations. A portfolio of images will be developed printed and presented on completion of the course. The use of a 35mm SLR film camera will be required to complete this course.

Assessment:  Project (50%), Portfolio/ Collection of Work (25%),  Learner Record (25%).


Desktop Publishing (5N0785)

Using industry standard software, learn the skills of desktop publishing. Create and produce single page, double page and multi-page documents containing text and graphic images suitable for professional/commercial publication. All aspects from layout to printing including, work flow, colour modes, file types and pre-print preparation are covered. Desktop Publishing is an integral component of modern Multi Media. It is also used for preparing items for digital publication.

Assessment:  Portfolio/Collection of Work (70%)  Examination - Theory (30%).


Media Analysis (5N1298)

If you have ever wondered why some stories dominate the headlines and other go under the radar, Media Analysis will help you to understand what makes story news worthy.  This component considers who owns and controls the media, who frames the message, and asks the question; how savvy are the audience? Are the audience easily manipulated, or can they identify media bias? You will also learn about current media legislation, and reflect on the legal, ethical and moral responsibilities of media practitioners. This module aims to make us better and more effective producers of media content.

Assessment:  Project (60%), Examination - Theory (40%).


Communications (5N0690)

Gain the relevant knowledge, skill and competence to communicate verbally and non-verbally in standard everyday tasks and work related situations, operating independently and under general supervision.

Assessment:  Portfolio/Collection of Work (50%), Skills Demonstration (50%).


Work Experience (5N1356)

You will prepare for work placement in a relevant vocational area through an evaluation of your skills set, the development of a CV, and an understanding of current work place legislation. An integral part of this component is developing the skills required for a successful job search; therefore is it your responsibility to secure your own placement. On completion of your Work Placement of at least 10 days (or 60 hours) you will reflect, review and consider your future career options.

Assessment:  Portfolio/Collection of Work (60%), Skills Demonstration (40%).


  • Level 5 QQI Award Media Production (5M18518)

Special Features

This is a very practical course enabling the student to develop a personal portfolio of work; structured and produced to radio, television and video industry standards. Students will use professional digital cameras, Avid Media Composer (editing software), Adobe Audition, Adobe Illustrator as well as darkroom practice and techniques. 

Work Experience

Students will be required to undertake a period work placement in an organisation connected to their vocational area during the academic year.  Students are required to source their own work placement but will be assisted in this by the work experience teacher.  The work placement is usually for a period of 10 days or a minimum of 60 hours.  Students usually find the work experience element of the course to be invaluable and should bear in mind that a successful work placement can sometimes lead to further opportunities.

Additional Information

Leaners will produce a portfolio of materials from their course work in Film, Scriptwriting, Photography, Radio and Desktop Publishing which may be used for application to the IADT and other Higher Education Institutes.

Progression Opportunities

DFEi: Graduates may progress to the Level 6 QQI Advanced Certificate in Television and Digital Film or Digital Radio Production at DFEi.
Elsewhere: Graduates are eligible to apply through the CAO and/or the Higher Education Links Scheme to a range of higher certificate and degree programmes, both Universities, Institutes of Technology and Technological Universities.

Progression Examples

BA in Film and Broadcasting

BA in Photography

TU Dublin - City Campus (formerly DIT)

BA in Creative Digital Media

TU Dublin - Tallaght Campus

BA in Film and Television Production

BA in Photography

BSc in Creative Media Technologies

BA in English Media and Cultural Studies

BA in New Media Studies

Dún Laoghaire Institute of Art Design and Technology(National Film School)

BA in Film and TV Production

Dundalk Institute of Technology

BA in Creative Digital Media

TU Dublin - Blanchardstown Campus

BSc in Multi Media

Dublin City University

BA in Media Studies

National University of Ireland Maynooth

Bachelor of Arts

BA in Humanities

University College Dublin

Bachelor of Arts, TV, Radio and New Media - Advanced entry into 2nd Year.  Students must have full QQI Level 5 Award 5M18518 Media Production with 3 Distinctions.

Institute of Technology Tralee

Career Paths

Graduates from this course usually opt to advance to further studies, however others have gained direct employment as: floor managers, camera operators, data wranglers, radio broadcasters and production assistants

Thank You

we will be in touch shortly

Rachel O’Sullivan

Class of 2018

I got a job in The Complex Arts Centre in Dublin City  literally one month after I graduated. They were looking at my CV and they saw that I got the qualification from here so they were really impressed. I really liked the…

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Rachel O’Sullivan

Class of 2018

I got a job in The Complex Arts Centre in Dublin City  literally one month after I graduated. They were looking at my CV and they saw that I got the qualification from here so they were really impressed. I really liked the course. I didn’t know anything about TV production or editing going on the course and I wasn’t sure what I wanted to do. The teachers were really helpful and the general atmosphere in the class was really positive

Course Coordinator

Laura Fryday

Laura Fryday

Thank You

we will be in touch shortly